John Trifonoff spoke at the 2021 MCA Winter Meeting representing the MCM Alliance. John is the chair for the MCM Alliance Marketing Committee and he touched on several topics including new members, the alliance’s microsite traffic and the goals for the upcoming year. He and the alliance also recognized and thanked long time MCM Alliance Director Jeff Irwin who will no longer be overseeing the alliance. John, the MCM Alliance and the MCA as a whole look forward to the upcoming year and all the goals they have set!